M
Maison AtelierStrategy & consulting
Sample workspace · made-up client

A clear plan, before a single dollar is spent.

Positioning, audience, channels and a 90-day roadmap — the plan we build with you so every post and every ad has a job to do.

Positioning statement

For design-minded homeowners who want a calmer space, Maison Atelier makes hand-finished objects that bring warmth and quiet to everyday life — made slowly, shipped worldwide.

Who we’re speaking to 3 core audiences

A
The new-home nester28–38 · urban · first home
  • Wants a space that feels finished
  • Discovers brands on Instagram
  • Buys gifts and homewares often
M
The slow-living minimalist32–50 · design-led
  • Values craft and materials
  • Reads and saves, then buys
  • Pays more for lasting quality
G
The thoughtful gifter25–55 · seasonal
  • Searches “gift ideas” in Nov–Dec
  • Needs trust: reviews, returns
  • Free shipping closes the sale

Your customer journey Tap a stage

90-day roadmap Tick things off as we deliver